| Type | Subsidiary company |
|---|---|
| Industry | Retail |
| Fate | bought by Andover.net |
| Founded | August 13, 1999 |
| Headquarters | Fairfax, Virginia, USA |
| Parent | Geeknet |
| Website | www.thinkgeek.com |
ThinkGeek is an American online retailer that caters to computer enthusiasts and other "geeky" social groups. Their merchandise includes clothing, electronic and scientific gadgets, unusual computer peripherals, office toys, pet toys, child toys, and caffeinated drinks and candy. ThinkGeek was founded in 1999, is based in Fairfax, Virginia, and is owned by Geeknet.
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A majority of products sold on ThinkGeek are heavily related to (and sometimes only understood within) Internet culture. Some t-shirt designs include stick figure with detached buttocks, with "LMAO" as the caption, a ROFLCOPTER (an ASCII drawing of a helicopter made of internet slang), the Intel Pentium Processor logo replacing "Intel" with "Geek", and a pixellated 1up Mushroom from the Super Mario Brothers games series.
ThinkGeek runs a points-for-reward system called Geek Points, under which customers can earn rewards for buying more products.
On April 1 every year, the company posts a fake homepage with absurd fictional products. For example, in 2007 it advertised "Surge Stix", cigarette-like high potency caffeine delivery systems that, when snapped like a glow stick, supposedly deliver as much caffeine as five cans of Coca-Cola. Some of the Aprils Fools Day products have been so popular with users that they have been made into actual products, such as the 8-Bit Tie, the Personal Soundtrack t-shirt, the Tauntaun sleeping bag and the iCade.[1]
Think Geek items are usually based on other franchises and items, such as Star Wars, Star Trek, Doctor Who, Bacon, Minecraft, zombies, LEGO, iPhone, and others.
Think Geek has a mascot in the form of a monkey, named Timmy.